Easygenerator’s mission is to provide the most satisfactory learning experience possible. The e-learning software developer enables anyone within a company who has specialised knowledge to easily share what they know. This makes distribution of knowledge easier than ever. Easygenerator is also interested in sharing what it’s good at. In the dynamic world of software development and online services, it is important for your voice to be heard. That is precisely where Contentoo helps.
Each month, Easygenerator requires multiple pieces of high-quality content. As a supplier of software that enables everyone to share their knowledge, it also wants to inform its own customers of how they can use its product to achieve their learning and development goals. That means publishing regular blog posts and e-books about a wide range of topics. The transcripts of webinars that Easygenerator hosts must also be edited for publication. As Easygenerator Content Marketing Manager Danielle Agass says, ‘Our main focus is on thought leadership. We want to be seen as an authority within our field. Contentoo helps us to concentrate on SEO. That means we can produce high-quality content that ranks high in search engine results.’
Effective content in Dutch and English
In addition to informing its customers, Easygenerator counts on Contentoo for numerous other services. This young company also wants to attract more traffic with its high-quality content. Agass says, ‘Our marketing department researches what kind of content our target group is interested in. I briefly research these topics and prepare a briefing for one of the writers on the Contentoo platform. In the briefing, I explain what we are looking for.’ As an international company, Easygenerator requires texts in English. Contentoo works exclusively with native speakers to provide content in all major languages, which is a huge advantage to content marketing managers like Agass.
Right on the first try
Easygenerator has worked with other content creation platforms in the past. Yet, none are as good a match for them as Contentoo, says Agass. ‘In general, I have been very impressed by the quality that Contentoo delivers. Definitely when you compare them with other firms. Usually, the texts delivered by Contentoo’s writers are right on the first try. They have a very solid process for recruiting their writers. If there’s ever any issue, the account manager is on top of it and immediately works to find a solution.’
For Agass, keeping her content creation workload to a minimum is a priority. Contentoo lightens the workload when creating the content that makes the website a success with search engines. ‘Doing everything yourself, with a group of in-house writers, for example, would slow things down enormously. The way we do things now enables us to concentrate on making improvements wherever necessary. Contentoo is a huge help with that.’
Here are a few examples
of content created for Easygenerator by Contentoo
For many trainers as well as learners, compliance training is kind of a necessary evil. We all know that regulatory compliance is crucial to our organization’s success, but at times...
We recently sat down with two Electrolux training managers, Eva Eriksson and Cecilie Tystad, to learn about how Easygenerator helped solve their challenge of scaling...
As any business leader knows, managing your organization’s assets effectively is one of the key conditions for success. Yet many organizations struggle when it comes to managing...