If you are a company that provides both internet and television connections to people’s homes, while also providing energy to home owners and mobile phone subscriptions, then you have a lot to talk about. DELTA Fiber Netherlands was looking for a way to excite its (prospective) customers about its products and services. The commercial side of things was already covered by their website. Yet, to inspire people and let them know that even more is possible, the company set up a new platform where it publishes regular news articles and in-depth stories. Contentoo takes care of nearly all the writing and editorial activities related to the site.
Maintaining a news site is no easy task, as DELTA Fiber Netherlands Content Marketing Manager Levi Bosselaar is well aware. ‘You want to publish content regularly, not just posting a new item once every month.’ Yet, the communications department at DELTA found it difficult to devote enough time and energy to the site. Bosselaar's main challenge was developing a content strategy that would work for the news site, in spite of limited resources.
Contentoo offers us the certainty and reliability of a permanent editorial staff, yet with the flexibility of having a pool of our own freelancers.
The solution: Contentoo
The solution turned out to be Contentoo. As Bosselaar says, ‘There’s always an experienced writer available, no matter what the topic. If it doesn’t work out with one of the writers, you don’t have to go on a long search for a new copywriter to pick up where the old one left off. Contentoo makes sure everything runs smoothly and simply arranges for a new writer to step in.’
Monthly editorial meeting
To ensure continuity, Bosselaar works on the Contentoo platform along with a fixed group of around five freelance copywriters. He meets with them each month for a videoconference in which the writers can pitch their story ideas. ‘Our meetings give us a chance to put our heads together and bash out new ideas’, he says. ‘This enables us to explain why some story ideas may or may not make the cut, so that writers can keep our input in mind when they’re coming up with ideas for the next editorial meeting. And we can take an active approach to the articles coming from our brand.’
Alongside the planned content that Contentoo develops and produces, there’s also time for last-minute requests. As Bosselaar says, ‘Providercheck rated our help desk as the easiest to reach, with the shortest wait times of any internet service provider. That is important to us, and we’re proud to communicate it. I immediately called two of the writers from our fixed pool at Contentoo. One of them was available and got straight to work on an article after just a quick briefing.’
Reliable and flexible
For Bosselaar, it is also beneficial to have a single point of contact and only one invoice to deal with. Now, there’s no more hassle with trying to keep track of various hourly rates or sets of terms and conditions. In short, working with Contentoo is far more efficient for companies than working with a pool of freelancers of their own. ‘Contentoo offers us the certainty and reliability of a permanent editorial staff, yet with the flexibility of having a pool of our own freelancers.’
The DELTA news site recently underwent a complete overhaul. ‘Now, the site looks more like a magazine, which invites the visitor to keep reading. In addition to that, the news site is also starting to feature more prominently in the newsletter. It’s easier for people to keep clicking through the pages.’ The high-quality content from Contentoo has also contributed to an increase in traffic. Although it’s still too soon to reach conclusions, Bosselaar has already noticed that the number of visitors to the site is on the rise. ‘Our visitor numbers are going up. We see that people are more likely to click on a new article. We have definitely noticed a positive trend.’
Here are a few examples
of content created for DELTA fiber by Contentoo
Bij DELTA Mobiel kun je uit meer dan honderd van de nieuwste smartphones kiezen. Er is dus voor ieder wat wils. Om jou te helpen in je zoektocht naar de perfecte telefoon, licht DELTA er elke maand...
Binnen de EU kun je zonder extra kosten bellen, appen, surfen en mailen. Buiten de EU wordt het wat ingewikkelder, het uitschakelen van dataroaming...
Heb je interactieve tv van DELTA? Grote kans dat je gebruikmaakt van de DELTA TV App. Of je nou in de woonkamer, slaapkamer of op de camping zit: met de app kun je overal in de Europese Unie je favoriete tv-programma’s...
Do you want to do the same as DELTA and inspire your visitors with regular news stories and in-depth articles? Do you lack the resources to maintain a permanent writing staff, or the time to manage a group of freelancers yourself?
Contact Contentoo today to learn how they can take care of that for you.